assisted independence, LLC -

farmer’s market campaign

Assisted independence portfolio

meet the team

  • A young woman with shoulder-length red hair and freckles, wearing a white polka dot blouse, smiling softly at the camera against a plain white background.

    Emma Lessley

  • Portrait of a young woman with dark hair pulled back, wearing a black top, smiling against a black background.

    Julia Outmesguine

  • Close-up portrait of a young Asian woman with long dark hair, smiling, wearing a black off-the-shoulder top, gold necklace, against a blue-gray gradient background.

    Elise Park

  • A young man with curly brown hair wearing a black suit, white dress shirt, and black tie, smiling at the camera.

    Jack Stoeckel

campaign objectives

  • raise awareness

    Increase brand awareness and engagement with potential clients, employees, and individuals who can recommend Assisted Independence, LLC to others

  • showcase values

    Showcase commitment to community, social/active lifestyles, and independence

  • growth

    Witness a growth in referrals and clients

our strategy

  • Core idea: Information Tabling at Bloomington Farmers’ Market

  • Community-based event

  • Opportunity to connect with individuals face-to-face & build trust

  • “Spin-the-wheel” game with branded prizes & take-home flyers to increase engagement

  • Target and engage with Assisted Independence’s core client market through promotion in an accessible and casual community space

  • Generate interest, expand reach, and spread local awareness of the company’s services

  • Help Assisted Independence achieve their goal of gaining 100 new clients over time

target audience

  • Family members & friends of potential clients

  • Young to middle-aged adults, predominantly women

  • Bloomington/Monroe County residents

  • Seeking active lifestyles

A vibrant display of various fresh flowers, including sunflowers, daisies, and purple and pink blossoms, arranged at a flower market stall.

why the farmer’s market?

  • American Psychological Association reported that most informal caregivers are female, ranging from 53% to 68%.

  • “Consumers attending farmer’s markets primarily tend to be married females, individuals with strong diet or health concerns, and individuals who are supportive of local farming and agriculture open space. Those attending for social interaction are more likely to be larger families attending events” (Gumirakiza).

potential activity flyers:

A digital promotional flyer for Assisted Independence, a community-based service organization. It features photos of people enjoying outdoor activities in a wooded area, including groups of individuals walking and smiling. The flyer encourages finding your path and walking with the organization. It includes the company's logo, contact number, website, email, and icons for phone, website, and location.
A digital promotional flyer for Assisted Independence, a community-based service organization. It features photos of people enjoying outdoor activities in a wooded area, including groups of individuals walking and smiling. The flyer encourages finding your path and walking with the organization. It includes the company's logo, contact number, website, email, and icons for phone, website, and location.
A flyer for Assisted Independence, a home and community based services organization. It features images of people enjoying water activities, such as fishing and boating, with smiling faces. The flyer encourages joining to make fun memories and learn new skills by the water, and provides contact details including a website, email, and phone number.
A promotional flyer for Assisted Independence, LLC, showing images of group activities including people at an airport, a group of children holding paddles, and a group of young people with a mascot, with text promoting community building and independence.

measuring success

    • Booth visitors

    • Game participations

    • Staff interactions

    • Clients/applicants

    • Source taking

    • Pamphlets/flyers taken

    • QR Scans

    • Email sign-ups

    • Increase in website activity/calls

    • Questions

    • Pre-event engagement

    • Higher engagement following event

    • Short-term results

    • Long-term results