assisted independence, LLC -

farmer’s market campaign

Assisted independence portfolio

meet the team

  • Emma Lessley

  • Julia Outmesguine

  • Elise Park

  • Jack Stoeckel

campaign objectives

  • raise awareness

    Increase brand awareness and engagement with potential clients, employees, and individuals who can recommend Assisted Independence, LLC to others

  • showcase values

    Showcase commitment to community, social/active lifestyles, and independence

  • growth

    Witness a growth in referrals and clients

our strategy

  • Core idea: Information Tabling at Bloomington Farmers’ Market

  • Community-based event

  • Opportunity to connect with individuals face-to-face & build trust

  • “Spin-the-wheel” game with branded prizes & take-home flyers to increase engagement

  • Target and engage with Assisted Independence’s core client market through promotion in an accessible and casual community space

  • Generate interest, expand reach, and spread local awareness of the company’s services

  • Help Assisted Independence achieve their goal of gaining 100 new clients over time

target audience

  • Family members & friends of potential clients

  • Young to middle-aged adults, predominantly women

  • Bloomington/Monroe County residents

  • Seeking active lifestyles

why the farmer’s market?

  • American Psychological Association reported that most informal caregivers are female, ranging from 53% to 68%.

  • “Consumers attending farmer’s markets primarily tend to be married females, individuals with strong diet or health concerns, and individuals who are supportive of local farming and agriculture open space. Those attending for social interaction are more likely to be larger families attending events” (Gumirakiza).

potential activity flyers:

measuring success

    • Booth visitors

    • Game participations

    • Staff interactions

    • Clients/applicants

    • Source taking

    • Pamphlets/flyers taken

    • QR Scans

    • Email sign-ups

    • Increase in website activity/calls

    • Questions

    • Pre-event engagement

    • Higher engagement following event

    • Short-term results

    • Long-term results